4 Reasons Why You Should Localize Your Emails

Marketing has faced huge changes in communication technology in recent years. Technologies like social media have caused this, and today, companies prefer digital marketing because of cost, reach, and impact. But a valuable alternative to digital marketing campaigns is going back to the basics: email marketing.

Research says direct emails make customers more likely to come to your website and shop than any other strategy. Emails have more room for content than ads or banners on other websites. You can measure the success of emails with feedback, number of hits, and sales, all without buying more services. And best of all, sending emails is cheap.

If you still aren’t sure, here are four reasons why you should localize your emails.

1. Catch Your Customers’ Attention

Customers are more likely to make purchases when they can relate to your web content.

You don’t bother reading emails in foreign languages, so why should your customers? The best way to catch your foreign customers’ attention is to write messages they can understand. And if they know you’re a foreign company, your flawless and relevant emails will impress them.

2. Get More Customers

You can reach customers all around the world.

How can someone buy your product if your emails are in a foreign language? Many of your customers might speak English, but they will always prefer websites and emails in their native language. Make a good impression and localize your emails today.

3. Make a Global Network

Much like digital marketing, emails can reach customers anywhere in the world. As long as they have internet and an email address, anyone might see your email campaigns. Of course, making targeted messages to specific groups of people makes them more impressive, so after you decide on a target group, get to work localizing all your emails.

4. Personalized Messages

Research says personalized emails are more successful at attracting customers. Holiday greetings and birthday messages are just some of the ways to increase traffic to your website. But how do you know which holidays to send emails on and what kind of message to send? That’s where localizing your emails comes in handy. Each culture celebrates in different ways, and knowing when to send the appropriate messages is a huge plus.

Although some think it’s outdated, email marketing is highly successful and can help your business around the world. Direct messages seem intimate, enticing users to visit your website. ATA Translation Agency offers premium email localization services at affordable prices. Call now for a free quote.

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