5 Essential Languages For Localization

Are you unsure which languages, dialects, accents, cultural references, colors, or font sizes to use for your marketing operations overseas? That’s okay. As a result of globalization, humans can connect quicker and easier than ever before. But even the most skilled market researchers don’t know everything about all languages and cultures. That’s where localization comes in handy.

Languages chane when people spread over large stretches of land, mix with other groups of people, or isolate themselves.  As a result, vocabulary, accents, and dialects begin to take shape.

More than the number of languages across the globe is the number of variations in languages, which is why picking the right service to localize your business’ content is crucial to a successful marketing strategy and effective communication.

Here are the top 5 languages to localize:


First on the list is English, one of the most spoken languages in the world. It’s the language of business because of the size of the United States and United Kingdom economies. But even American and British dialects are different from one another. Consequently, content in American English doesn’t impact British consumers the same way.

Some forms of the main English dialects include:

  • Australian
  • Canadian
  • Yorkshire
  • Scottish
  • Indian
  • African

English also has dialects in Asia:

  • Hong Kong
  • Brunei
  • Sri Lanka
  • Malaysian
  • Singapore
  • Pakistani
  • Nepali
  • Indian

And in Africa:

  • South African
  • Namlish
  • Nigerian
  • Cameroonian
  • Ghanaian
  • South Atlantic
  • Kenyan

You can divide New Zealand and Australia up into regions based on accent and dialect.

Using a localization service is the best move to make to produce great English content. While someone can understand two dialects, localized content is the most effective way to target new customers.


Chinese has the most native speakers in the world. It refers to all dialects and languages spoken in China. But when we say Chinese, we are referring to Mandarin.

Mandarin Chinese has 960 million speakers or 70% of Chinese citizens. The language is known for having characters rather than an alphabet. To write Chinese, you must know thousands of characters. Mandarin Chinese has many distinct dialects, like:

  • Northeastern
  • Beijing
  • Ji-Lu
  • Jiao-Liao
  • Lower Yangtze
  • Central Plains
  • Lan-Yin
  • Southwestern

That’s why you need a good localization service, so you can address the dialectal nuances of the most populous country on the planet.


The next language that you should localize is Spanish, being an official language in 20 countries with more than 570 million speakers. The Spanish conquest of South America helped its language spread over vast stretches of land, which, as a result, created numerous dialects.

Some of these include:

  • Castilian
  • South American
  • Philippine
  • Central American
  • Equatoguinean

There are more than 5 dialects of Spanish in Argentina and 10 dialects in Mexico alone. Since there are so many variations, you need an expert to help with all your Spanish translation needs.


Like the Spanish, the French sailed around the world, conquering, colonizing, and spreading its language. Today, 29 countries have French as an official language and more than 274 million people speak French. Many dialects have sprung up around the world because of the size of the French empire. Some of these include:

  • Swiss
  • Septentrional
  • Belgian
  • Meridional
  • Levantine
  • Maghreb
  • Canadian
  • Louisiana
  • Haitian
  • Lao

Cajuns, North Americans, Southeast Asians, Africans, and Europeans all have their own versions of French. Africa has the most French speakers, an estimated 115 million native and non-native speakers. To help you dig through all these dialects, you need the help of an expert French translator.


Arabic is an ancient language that spread along North Africa and the Middle East with Islam. It has 422 million speakers and is an official language in 28 countries and the UN. But due to European influence and physical distance, many Arabic dialects are vastly different from one another.

Some countries in North Africa speak dialects of Arabic, which include:

  • Algerian Sahara
  • Moroccan
  • Hassaniya
  • Egyptian
  • Libyan
  • Sudanese
  • Chadian
  • Algerian
  • Juda

Some Middle Eastern dialects include:

  • Hijazi
  • Gulf State
  • Omani
  • Najdi
  • Yemeni
  • Levantine
  • Mesopotamian

It’s one thing to find out which dialect your target group speaks. It’s another to find out how to translate content to make it culturally suitable. Therefore, you should use localization for all your business’ Arabic needs.

No matter what language, dialect, region, country, or accent you choose, ATA Translation Agency offers a high standard of service, providing translation, interpretation, and localization services. We work with all 5 languages in this blog post, and in combinations of 300 others. Contact us today to learn more about the services we offer.

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One thought on “5 Essential Languages For Localization

  • Candi GitzenJune 6, 2019 at 8:14 am

    Thanks for sharing.


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